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What Is ValuedClientSystem.com?

ValuedClientSystem.com is internet software that integrates comprehensive eCommerce functionality and Direct Marketing tools.  It helps you automate your online business – enabling you to increase the effectiveness of your online sales process, build relationships with your customers and measure you're business effectiveness.

What eCommerce Functionality Do You Include?

There are five basic pieces you need to do eCommerce. They are:

  1. Product database – the list of products you are selling
  2. Shopping cart – lets your customers add one or more products to their cart
  3. Ability to take payment details or 'check-out'
  4. Process the payment details
  5. A bank to receive the payment

ValuedClientSystem.com directly provides 1-3 and we support more than 60 payment gateways to cover point 4.

You can read more about the eCommerce sales tools on our Shopping Cart Sales Software page.

Regarding number 5… no, we're not a bank.  I'm afraid you'll have to find one of those without us :-)

What Is Direct Marketing?

If you instantly know how many leads and sales you are creating from a particular marketing campaign – you are probably doing direct marketing. Or more fully; if you request a direct response from your online marketing that you can track to understand its effectiveness, and in doing so improve your customer relationship and reach - you're using direct marketing.

Imagine knowing precisely how effective a particular set of advertisements (or other campaign) were at converting to actual sales – so you could instantly know whether to continue the campaign as it is, increase your spend on it, stop it completely or change it. Direct marketing gives you that ability.

A common technique used in direct marketing is split or a/b/c testing. For example, you might have three different web pages all designed to convert a prospect to a lead or to a sale. By getting instant feedback about actual conversions you can quickly work out which page is the most effective.  Why do we bother with this kind of testing? Easy – it doesn’t matter what you think will be a good converting web page, reality may be very different!  And if you're not testing and improving, you could be pouring sales down the drain.

So, a great motto for improving the effectiveness of your marketing is ‘test, test, and then test again’ - and direct marketing with the right tools make it easy to test.  (Actually, although the 'test, test and then test again' motto sounds great, you should probably insert the words ‘learn’ and ‘implement’ in there a few times too.)

Once your prospect becomes a customer, you have the opportunity to continue building a relationship with them in order to prove to them why they should buy from you again – or so you can prove to them that they are a valued client!

To see what actual direct marketing tools provided by ValuedClientSystem.com take a look at our Internet Marketing Tools page.

So, unless you have a huge marketing budget to experiment with indirect marketing like brand advertising, stick to the direct kind. It’s great at telling you how effective your campaigns are and allowing you to make informed, even scientific decisions about whether to continue with a particular campaign tweak it a little or even stop it.

How Do I Use ValuedClientSystem.com?

Everything in ValuedClientSystem.com is controlled and configured from the web based control panel - you have the ability check your statistics, create product offers or new campaigns, everything, from anywhere you can access a web browser and the Internet!

This is a picture of the opening page of the control panel. You’ll see common statistics like number of clients and affiliates in the middle.  On the right hand side you’ll see links to latest news and on the left you’ll see the buttons to reach all the different areas of your account.

How Do I Integrate It With My Site?

Let's take the example of an 'Add to Cart' link for a product, like the one right here, an example of a product called 'Home Page Creator'
 
Home Page Creator
Just $19.97!

Add to Cart

The destination hyperlink or URL for the button click (go on, click it) is provided by ValuedClientSystem.com.  You, or whoever edits your site, just pastes it in to your HTML editor.

The marketing tools work in the same way - you configure what you want, say by following the email opt-in wizard, and we provide you the HTML to include on your web site - easy!

Try ValuedClientSystem.com

 

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