ValuedClientSystem.com
is internet software that integrates
comprehensive eCommerce
functionality and Direct Marketing
tools. It helps you automate
your online business – enabling you to increase the
effectiveness of your online sales process,
build relationships with
your customers and measure you're
business effectiveness.
What eCommerce Functionality Do
You Include?
There are five basic pieces you
need to do eCommerce. They are:
Product database –
the list of products you
are selling
Shopping cart – lets your
customers add one or more products
to their cart
Ability to take payment details
or 'check-out'
Process the payment details
A bank to receive the payment
ValuedClientSystem.com directly
provides 1-3 and we support more
than 60 payment gateways to cover
point 4.
Regarding number 5… no,
we're not a bank. I'm
afraid you'll have to find
one of those without us :-)
What Is Direct Marketing?
If you instantly know
how many leads and sales you
are creating from a
particular marketing
campaign – you are probably
doing direct marketing. Or
more fully; if you
request a direct response
from your online marketing
that you can track to
understand its
effectiveness, and in doing
so improve your customer
relationship and reach -
you're using direct
marketing.
Imagine knowing precisely how
effective a particular set of
advertisements (or other campaign) were at converting to
actual sales – so you could
instantly know whether to continue
the campaign as it is, increase your
spend on it, stop it completely or
change it. Direct
marketing gives you that ability.
A common technique used in direct
marketing is split or a/b/c testing.
For example, you might have three
different web pages all designed to
convert a prospect to a lead or to a
sale. By getting instant feedback
about actual conversions you can quickly work out which page
is the most effective. Why do we
bother with this kind of testing?
Easy – it doesn’t matter what you
think will be a good converting web
page, reality may be very different!
And if you're not testing
and improving, you could be
pouring sales down the
drain.
So, a great motto for improving the
effectiveness of your marketing is
‘test, test, and then test again’ -
and direct marketing with the
right tools make it easy to
test.
(Actually, although the 'test, test
and then test again' motto sounds great,
you should probably insert the
words ‘learn’ and ‘implement’ in
there a few times too.)
Once your prospect becomes a
customer, you have the opportunity
to continue building a relationship
with them in order to prove to them
why they should buy from you again –
or so you can prove to them that they
are a valued client!
To see what actual direct
marketing tools provided by
ValuedClientSystem.com take a look
at our
Internet Marketing Tools page.
So, unless you have a huge
marketing budget to
experiment with indirect
marketing like brand
advertising, stick to the
direct kind. It’s great at
telling you how effective
your campaigns are and
allowing you to make
informed, even scientific
decisions about whether to
continue with a particular
campaign tweak it a little
or even stop it.
How Do I Use ValuedClientSystem.com?
Everything in ValuedClientSystem.com
is controlled and configured
from the web based control panel
- you have the ability check your
statistics, create product offers or
new campaigns, everything, from anywhere you can
access a web browser and the
Internet!
This is a picture of the
opening page of the control panel.
You’ll see common statistics like
number of clients and
affiliates in the middle.
On the right hand side you’ll see
links to latest news and on the left
you’ll see the buttons to reach all the different areas
of your account.
How Do I Integrate It With My Site?
Let's take the example
of an 'Add to Cart' link for
a product, like the one
right here, an example
of a product called
'Home Page Creator'
Home Page
Creator
Just $19.97!
The destination
hyperlink or URL for the
button click (go on, click
it) is provided by ValuedClientSystem.com.
You, or whoever edits your
site, just pastes it in to
your HTML editor.
The marketing tools work
in the same way - you
configure what you want, say by
following the email opt-in
wizard, and we provide you
the HTML to include on your
web site - easy!
*$3.95 is approximately £2.10 UK Pounds and 3.15 Euros Price conversions from US$ to Euros and UK Pounds approximate Based on US$->Euro 1.25-1.27 and US$->UK£ 1.81-1.88